The Science and Significance of Organic Cotton
Central to our collection is the use of organic cotton, a material celebrated for its sustainability and superior quality. Unlike conventional cotton, organic cotton is cultivated without synthetic pesticides or fertilizers, preserving soil health and biodiversity. This method reduces water consumption (approximately 1,350 liters of water per T-shirt) and minimizes environmental impact. Moreover, organic cotton fibers are softer and more durable, offering comfort and longevity in every wear.
Organic farming enriches the soil through crop rotation and regenerative methods, supporting long-term productivity on the same land
Certifications That Matter: OEKO-TEX® STANDARD 100 and GOTS
Transparency and trust are pillars of our brand. All our products adhere to the OEKO-TEX® STANDARD 100, ensuring they are free from harmful substances and safe for human use. Additionally, our Global Organic Textile Standard (GOTS) certification signifies our commitment to organic practices throughout our supply chain—from harvesting raw materials to environmentally and socially responsible manufacturing. These certifications reflect our dedication to providing you with garments that are as conscientious as they are stylish. The use of OEKO-TEX certified dyes can lower energy use by about 20%, which may translate to roughly 5–10 kWh saved per production batch depending on scale.
Azo-Free Dyes: A Healthier Alternative
Colour plays a vital role in our designs, and we prioritize your well-being by using azo-free dyes. Azo dyes, commonly found in textiles, can release carcinogenic amines. By opting for azo-free alternatives, we eliminate these health risks and reduce environmental pollution. Our choice of dyes ensures vibrant, long-lasting colours that are safe for both you and the planet With AZO-free dyes and organic raw materials, chemical runoff can drop by about 50–70%—roughly 0.5–1 kg less runoff per production unit compared to conventional methods
Furthermore, this switch to non-toxic dyes and organic materials can reduce workers’ exposure-related health risks (e.g., respiratory issues, skin conditions) by up to 70%